The edition on show from 23-25 September at the Stazione Leopolda in Florence ended with a +40 per cent increase of professional visitors. Organisers have confirmed the same location for 2018. The 5th edition of DaTE, the exclusive event where leading companies specialising in internationally renowned, avant-garde eyewear meet buyers – no longer just Italian – in an atmosphere filled with experimentation, innovation, luxury and contemporary style, closed on Monday with a significant increase in numbers and on a highly positive note. Around 3500 (+40 per cent compared to last year) buyers and professionals came to preview the remarkable creations of 136 selected companies (50 per cent coming from abroad). An impressive result considering the exclusive target of the event, which, after 4 years in Milan, moved for the first time to the famous and evocative Stazione Leopolda in Florence.
Florence is a city rich with artistic and cultural charm where, during the Renaissance, standards of beauty and excellence in design were defined. It was the perfect backdrop for 3 days of intense professional trade and exchanging of ideas between experts networking at the event, where creativity and originality took centre stage.
Passion for products could be felt among the booths and seemed to embody the shapes and colors of the extraordinary glasses on display, designed to complement the wearer’s look and spirit.
Thanks to the bringing together of daring hearts and minds – which is possible only at DaTE – these products generated a lot of excitement among experts who see the event as a source of inspiration, where energy and ideas are there to be grasped.
The positive reaction from visitors and exhibitors has convinced the organisers – who had chosen Florence for its undisputed appeal – to confirm the Leopolda as the location for next year.
The 6th edition of DaTE will come to Florence from 22-24 September 2018.