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SILMO Bangkok 2018 THE Trade Platform for ASEAN’s Optical Industry 2018-07-18

The first edition of SILMO Bangkok 2018 reflected its position as the gateway to ASEAN’s optical industry. More than 3,750 national and international trade visitors from 42 countries gathered to explore this new chapter in ASEAN’s optical industry.

Loy Joon How, general manager, IMPACT Exhibition Management Co., Ltd. (“IMPACT”), said, “The theme, ‘Business Meets Fashion’, was reflected through the showcases of the latest trends and eyewear collections from over 250 brands worldwide, including Alexander McQueen, Christopher Kane, ic! berlin, LINDA FARROW, Miu Miu, MUZIK, Paul Hueman, Stealer, Stella McCartney, Sunday Somewhere, TAVAT Eyewear and VON ARKEL. SILMO Bangkok 2018 unveiled the SILMO Pop-Up Store, an area featuring dozens of brands and iconic eyewear collections, creating a brand new customer experience.”

The Thailand International Optometry Conference 2018, organized by the Association of Thai Optometrists, attracted over 550 optometrists and opticians over the two-day accredited program. With contributions from more than 20 renowned speakers, they explored insights in line with the theme, “Vision, learning, living and entertaining.” Visual development; visual screen technology toward better vision; the science behind lens designs to help patients live, and many other current topics were presented and discussed. In addition, knowledge that could be implemented in optical businesses, including successful cases of online eyewear stores and digital marketing solutions for optical shops and chain stores, were also shared.

The second edition of SILMO Bangkok will be held on 19-21 June 2019, at IMPACT Exhibition and Convention Center.

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