The UK's largest optical event, 100% Optical, taking place January 12-14, 2019 at London ExCeL, offers a sneak preview into some of the hottest eyewear trends and product premieres, not to be missed.
Event Director Nathan Garnett, said: “Our exhibitor floor always bustles with product debuts, equipment demos, networking and deals being done. With 30 new exhibitors already on board, 100% Optical 2019 promises to take this to another level with an even wider choice of optical brands to visit under one roof.”
100% Optical will feature the following brands:
1. DE RIGO UK
Exclusively at 100% Optical, De Rigo UK will launch its new, iconic, British heritage licence brand, Mulberry, into the UK; showcasing its SS19 collection.
2. ANDY WOLF EYEWEAR
Andy Wolf Eyewear will present its new campaign for the minimalist WHITE HEAT design collection at 100% Optical. It is called “Modern Retro” and has a touch of nostalgia.
3. ESSILOR BOLON EYEWEAR
Bolon Eyewear will reveal 35 new lines at 100% Optical. The new women’s jewellery-inspired
sunwear frames feature intricate details in both glamorous and traditional models. The men’s collection has also been boosted.
4. BIRMINGHAM OPTICAL
Birmingham Optical has multiple new product launches planned for 2019.
Extending their partnership with British icon of luxury Land Rover, award-winning eyewear manufacturer Eyespace, will exclusively unveil the much-anticipated designer collection of men’s sunglasses under the Range Rover license during 100% Optical 2019.
6. HEIDELBERG ENGINEERING
Due to popular demand, Heidelberg Engineering is reintroducing its unique “Love Your OCT Guarantee”, first launched in 2018.
Essilor is launching a complete new Eyezen range of lenses for single vision consumers to ease the strain of their demanding digital lifestyles.
Optos, one of the world’s leading manufacturers of retinal imaging technology and part of Nikon Corporation, is launching a sight-saving device to the European market.
9. TOKAI UK Tokai UK offers a unique range of “true differential” custom-made lenses and coatings to the U.K.’s independent market. It has crafted a niche allowing its lens partners to enhance what they currently do in practice and provide a further option of truly beautiful bespoke lens wear
Shamir will bring some special launches to 100% Optical, including exceptional coatings and one exclusive launch. This is as a result of ongoing research and development identifying dangers that collectively, we are unaware of. Making just this one small change to your spectacles can enhance healthy vision, now and into the future.