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Billionaire Boys Club and Italia Independent Unveil First Collection 2018-11-09

Billionaire Boys Club and Italia Independent have unveiled the first products resulting from the co-branding agreement announced in January 2018. The fashion and lifestyle brand founded by Lapo Elkann and the premium streetwear brand founded and owned by Pharrell Williams kicked off a project in which sport, art and music blend together harmoniously to create their first co-branded eyewear collection.

The Billionaire Boys Club by Italia Independent eyewear collection consists of two models in different colours. The first, with a sporty, elegant look, stands out for its striking design, while the second, also with a sporty look, features a simple, linear structure and a “street” fashion design.

Light frames, together with rubber nose pads and temple tips, ensure a perfect fit. Both models are rimless to ensure a wide field of vision. The Billionaire Boys Club eyewear collection is available in all Italia Independent and Billionaire Boys Club stores and on their territory-specific e-commerce platforms.

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