Mondottica International and Menrad have announced a minor, but substantial, stake acquisition by Menrad in Mondottica.
"This is the culmination of a four-year partnership with the Menrad group, in particular through the joint venture for the distribution of Mondottica in Germany. We have worked with Menrad's teams in the German-speaking markets and we see fantastic growth synergies when we work together in other parts of the world," explains Michael Jardine, Mondottica's founding CEO.
According to Eberhard and Hermann Mueller Menrad: "The investment in Mondottica is the result of a successful partnership, through the German joint venture and the trust established over several years between the two companies. We are convinced that this partnership can be extended beyond the German-speaking countries. Mondottica has a portfolio of very attractive brands."
For Michael Jardine, this merger represents a growth opportunity, given that there currently are a number of markets where Menrad is present and Mondottica is not.Back