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MIDO Revs Its Engines 2018-12-05

MIDO, Milan’s Eyewear Show, opens February 23-25. The successful last edition, with 58,000 in attendance and a record 1,305 companies exhibiting in 8 areas across 7 pavilions, confirmed MIDO’s global leadership position in terms of size and representing all areas of the eyewear universe. All the biggest global players will be on hand again this year, as well as SMEs, young start-ups, leaders in lenses and machinery and the Asian manufacturers’ group stands.

MIDO’s strength lies in its robust identity as the B2B event for closing business deals and as a point of confluence where eyewear professionals can take stock of the latest market trends, share experiences and imagine the future. Every year, businesses and buyers, journalists and trendsetters from around the world look forward to attending MIDO to feast their eyes on, get a preview look at, and buy the latest collections and most recent trends.

The results of the 3rd edition of MIDO Outlook – an observatory that surveys thousands of Italian and global players on their expectations for the next 3 years – will be revealed at the show. Another presentation relevant to industry analysis, the 9th wave of the Optical Monitor survey, developed in partnership with GFK and Silmo, that takes an in-depth look at topics related to business development, will provide insights about the current state of the Russian, Chinese, Japanese and US markets. Also on the agenda are the traditional meetings, seminars and presentations hosted at the Otticlub conference center in pavilion 3.

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