Following the direction taken by Etnia Barcelona and its Anartist attitude, the campaign is inspired by the swimming pool straight out of David Hockney’s famous, “A Bigger Splash” painting. Hockney, whose work is characterized by light, colour, swimming pools and portraits of his friends, is one of the world’s most famous living painters. Last November, his “Portrait of an Artist (Pool with Two Figures)” sold for US$90.3 million, the highest price ever paid at auction for a work by a living artist.
The campaign features the delightfully eccentric Smith family! As if they had just stepped out an American comedy series from the late 70s, these characters personify the Anartist attitude of Etnia Barcelona. Just as in a Hockney painting, they’ve jumped in head-first and have no qualms about expressing themselves. At the end of the day, who says you can’t go swimming in a suit? Or that ‘cocktail hour’ should be at a particular time of day? Or that you must be a certain age to party?
These glasses celebrate this attitude and encourage those who wear them to see life in their own way, as in this pool party parody. This SS19 campaign exudes irony, emotion and lots of colour. Each member of the Smith family represents one of the collection’s four latest segments for Spring/Summer ‘19.
These new segments aren't the only updates from the brand: new combinations of acetate and exclusive metals on the front pieces, daring new shapes, and futuristic end pieces that are full of personality. Colour, character, tradition and modernity all combine in these new models.Back