Dragon Eyewear, a performance eyewear brand with deep ties to the action sports world, announced the launch of their new, eco-friendly, plant-based resin eyewear offering.
Beginning fall 2019, all new sunglasses and ophthalmic frames will be produced, using the bio-based material, further asserting the brand’s commitment to social responsibility and bringing more sustainable practices to the brand’s eyewear business.
Plant-based resin is a bio-based plastic made from castor bean oil, a highly resilient and renewable alternative to standard petroleum-based plastics. The use of plant-based resin helps reduce Dragon’s carbon footprint while providing the same lightweight, durable quality that Dragon eyewear is known for. Castor beans are inherently drought-resistant, requiring very little irrigation or fertilization. It can grow in arid regions of the world where little else can be sustainably farmed.
Dragon is part of Marchon’s brand portfolio.Back