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New Management in Silhouette 2019-11-14

The management of Silhouette International Schmied AG has been renewed. Arnold Schmied Jr, son of the founder and CEO, and Andreas Meier (CFO), the financial and administrative director, gave up their operational roles to join the Supervisory Board.


Three new members join the Board of Directors:

Reinhard Mahr, the new CFO, has thirty years of experience in international management. In Silhouette, he will also take on the role of head of human resources, legal affairs, IT and will be project manager acting as the spokesperson for the board of directors.

Reinhard Mahr is joined by Christian Ender, with experiences in Bogner, Louis Vuitton and Hugo Boss, who will assume the role of CSO (global sales director), and by the grandson of the company founder Michael Schmied, formerly Silhouette brand manager, who will continue as CMO (marketing and communication director).

Thomas Windischbauer, COO (general manager) of the company since September 2013, will continue to work on research & development, technology and production, as well as quality management.


Silhouette is distributed in Canada by COS.

Ph. From left:Christian Ender (CSO), Reinhard Mahr (CFO), Michael Schmied (CMO) and Thomas Windischbauer (COO)

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