Hilco Vision has acquired Hamburg, Germany based premium ready reader glasses company, I NEED YOU (INY), effective October 30, 2020.
Ross Brownlee, CEO of Hilco Vision noted, “We have continued to build our European footprint since the acquisition of Breitfeld & Schliekert in Germany in 2015. The I NEED YOU brand of ready readers is synonymous with quality, service, design and breadth of offering. We have a strong admiration for the professionalism and market orientation the Gellermann family has brought to the category since founding the company in 1993. We are truly excited to leverage their experience and capabilities as we strive to delight our customers with category leadership in all our product offerings.”
In the immediate term the businesses will operate independently and there will be no needed change to how business is conducted with either company. “We are very proud of the products and service levels that have brought recognition and success for I NEED YOU in Germany and throughout Europe. We felt that partnering with Hilco Vision would ensure the brand would continue to grow and find new customers globally.” stated Uwe Gellermann, founder of INY.Back