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MIDO 2026: Trends, Technology and Relationships Driving the Market

Editor’s Pick

Eyewear
Profile view of a male baseball player outdoors holding a Marucci bat while wearing black Oakley shield sunglasses in bright sunlight.
  • September 14, 2026
Oakley Redefines Prescription Performance With Shield Fusion

Oakley® defines its new era within performance eyewear, introducing prescription technology to shield design for the first time in 30…

The Alcon UNITY M ophthalmic surgical microscope system, featuring a white mobile wheeled floor stand, an articulated boom arm, dual digital display screens showing the "UNITY M" logo, and a binocular optical head.
Alcon Launches UNITY M, a Premium Ophthalmic Microscope Delivering Precise Control
  • September 7, 2026
Top-down close-up of two round TREE Spectacles eyewear frames in green and blue, highlighting subtle graphic details and wave accents on the temple tips.
TREE Spectacles Unveils the MARKS Collection for AW26
  • September 11, 2026
Portrait of a blonde male model running a hand through his hair, wearing dark, angular Blackfin titanium prescription glasses in an urban Berlin setting for FW26 Urban Sync.
Blackfin Unveils FW26 Campaign: URBAN SYNC
  • September 10, 2026
Large crowd gathered inside the illuminated Salone Margherita in Naples for the DaTE 2026 eyewear event.
DaTE 2026 Closes Napoli Edition with Record Growth
  • September 15, 2026

Trending

Business
The vision Council Logo
  • September 12, 2026
New Data from The Vision Council: Rising Prices Prop Up Optical Market as Volume and Provider Confidence Soften

The Vision Council released two reports from its inSights Research Program covering the first half of 2026,…

Preliminary 3D rendering of the opti SMART TECH exhibition area, featuring modern blue and white display stands, seating areas, and a purple background wall labeled "opti SMART EYEWEAR.
opti 2027 Unveils “opti SMART TECH” Hub for Smart Eyewear and Wearables
  • September 12, 2026
Tortoiseshell acetate eyewear frame by SNOB Milano x Massimo Alba resting on a neutral background alongside a black magnetic clip-on sun lens and a branded white microfiber cleaning cloth featuring a green four-leaf clover logo.
SNOB Milano and Massimo Alba Partner to Launch Exclusive Eyewear Collection at SILMO
  • September 11, 2026
Celebration
Gold Stevie Winner 2026 award badge for Technology Excellence with trophy and laurel wreath emblem.
  • September 8, 2026
SightGlass Vision’s DOT Spectacle Lenses Win Gold Stevie Award for Technology Breakthrough of the Year

SightGlass Vision is proud to announce that its DOT spectacle lenses for myopia control have won a Gold Stevie Award…

Photo of Massimo Vian, CEO of Etnia Eyewear Culture
Etnia Eyewear Culture Strengthens Its Management Team to Drive International Growth
  • September 7, 2026
Illustration of a hand holding a blue stopwatch against a light blue background patterned with female gender symbols. Inside the stopwatch, a red uterus is displayed with clock hands pointing to it, flanked by the words "MENOPAUSE" and "SIGNS."
Bausch + Lomb Survey Finds Most Women Unaware Dry Eye Is Linked to Menopause
  • September 3, 2026

Inspiration

Eyewear

read on to Launch read on bold Collection at SILMO Paris
Eyewear
  • September 8, 2026
J.F. REY Launches New Men’s and Women’s Frames at SILMO Paris

For this new edition of SILMO Paris, J.F. REY presents a collection that explores design complementarity as…

Eyewear
Audi Revolut F1 Team drivers Nico Hülkenberg and Gabriel Bortoleto wearing ic! berlin sunglasses against a dark red background.
  • September 6, 2026
From 0.5 mm to 300 km/h: ic! berlin Debuts Formula 1 Campaign and Racing Edition Capsule

ic! berlin has officially launched its latest global campaign, featuring Audi Revolut F1 Team drivers Nico Hülkenberg…

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