Bollé is forever changing the way people try and buy sunglasses. With the introduction of an exclusive Augmented Reality Sunglass experience, shoppers can now try-out Bollé’s flagship lens technology Phantom without ever having to physically touch the glasses. Partnering with QReal and M7 Innovations, Bollé’s AR experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s iconic models – the Chronoshield. After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects like high contrast, anti-fog, and photochromatic into their real surroundings to see Phantom lenses in action.
Using AR, users will experience several unique Bollé lens features that demonstrate Phantom’s superiority for spring skiing, cycling, running and more:
-Light Adaptive Technology: the user is presented with a slider that allows them to change their exposure, making the scene brighter or darker.
-Platinum Anti-Fog Treatment: The user’s view begins to fog up, simulating the fogging that occurs from sweat while riding, hiking, or spring skiing
-High Contrast: The scene outside the glasses remains natural, but the user is able to experience improved colour and depth perception as they look through the Phantom lenses.
The Phantom lens range is available in plano and Rx through Centennial Optical.Back