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Etnia Barcelona’s #BEANARTIST Campaign for a Better Tomorrow 2021-06-03

Yet again Etnia Barcelona returns to its bold, revolutionary philosophy with a campaign calling on us to take action. #BEANARTIST means becoming the revolution yourself, with the sole aim of making the world a better place.

 

Eyewear crafted with laminas of acetate to the most delicate effect. Metal and lightweight mixes in these new styles. Textures and warm colour combinations in purples, mints and yellows, contrasted against hues such as havanas, blacks or greys. A warm yet powerful palette born out of the very DNA of the mark.

 

Etnia Barcelona maintains its commitment to sustainability. From the very beginning, the brand has always worked with the highest quality natural materials: premium cotton and wood-based acetates, and mineral lenses for its sun collections. For the packaging, Etnia uses 100 per cent recyclable cardboard made form certified sustainable sources and a biodegradable corn-based composite. Taking measures such as these, the firm has reduced its use of plastic by nine tonnes and continues with further efforts to reduce CO2 emissions.

 

All Etnia Barcelona Collections are produced in the firm’s own facilities, working with technologies designed to reduce the company’s environmental impact while creating an enduring quality product. The manufacturer likewise ensures its production lines meet the highest standards.

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